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"People are not your most important asset.
The right people are."


Jim Collins

I help managers to become leaders who collaborate creatively to enable their teams to grow and succeed.

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I started my work in the 1990s at the D'Arcy advertising agency, managing the brands of companies such as Coca-Cola, Procter & Gamble, Mars, Norwich Union and Deutsche Bank. To this day, I believe that the school of marketing you go through at the FMCG giants never dates.
 

I spent the next dozen years in marketing management roles in the financial industry. I worked at Citibank, HSBC and GE, among others.  I co-founded two different types of financial start-ups - in Poland (HSBC Premier) and in the Czech Republic (Equabank). I also worked as Marketing Director at fintech firm Demica in London.

Mariusz Kostera Creative Leadership: a holistic approach to management training in companies

Why Creative Leadership?

Leadership has many adjectives to describe its style: transformational, transactional, situational, empathetic, authentic, innovative, 'future fit,' etc. Behind each of these terms are specific approaches, teaching methods, diagnostics and patented solutions. For years, there has been extensive research with hundreds of experts producing thousands of books. Yet, in almost every case, there is a common thought, conclusion or theory upon which everyone tends to agree - namely, that there is no single best leadership style. How do I put together an interesting development programme from all of this? Which authors should I use? Do I draw on well-known names and methodologies, or say; "I have my own unique methodology?"

Leadership has many adjectives to describe its style: transformational, transactional, situational, empathetic, authentic, innovative, 'future fit,' etc. Behind each of these terms are specific approaches, teaching methods, diagnostics and patented solutions. For years, there has been extensive research with hundreds of experts producing thousands of books. Yet, in almost every case, there is a common thought, conclusion or theory upon which everyone tends to agree - namely, that there is no single best leadership style.

 

How do I put together an interesting development programme from all of this? Which authors should I use? Do I draw on well-known names and methodologies, or say; "I have my own unique methodology?"